Alex Farmer: How to Create a Frictionless Experience | #30
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Discussing what’s currently going on in the CX sphere, giving good and bad examples of customer experience and looking into the trends for 2022.
Katie Stabler turned her deep passion for customer care into a profession: As a Certified Customer Experience Professional (CCXP), she founded her own consultancy “Cultivate” in 2020. In this episode, she discusses with Erik Pfannmöller the most important CX trends for 2022. They touch upon the CX differences between small businesses and large companies, between B2C and B2B as well as various industries, but in the end it all comes down to making CX a priority.
This episode of The Art of Customer Service covers the following topics on 2022 CX trends:
1. 00:00:00 Introduction to the topic
2. 00:09:08 How CX could change after the pandemic
3. 00:12:28 How to create a better CX
4. 00:16:38 B2B & B2C CX
5. 00:20:15 Time is the new gold
6. 00:24:59 Standing out of the crowd
7. 00:33:29 Summary